The Late Show with Stephen Colbert has created a line of products to benefit organizations working to support protesters demonstrating nationwide over racial inequality and police brutality.
100% of the proceeds will go to support organizations that encourage peaceful protesters and work to dismantle systemic racism: The NAACP, NAACP Legal Defense Fund, National Bail Out organization, and National Urban League. Colbert says the four organizations "are doing vital work to help peaceful protesters address the inherent racism in our society."
Colbert is calling for American citizens to be their own president and to set an example of the kind of country we want to live in. He says, "Of course, a big part of being a leader is directing resources to the people who most need it. But another big part is having cool stuff with your presidential logo on it. So, we've decided to help with both."
The merchandise with a "Be Your Own President" seal includes a coffee mug, a t-shirt, a facemask, and a pint glass. All are available on CBS's online store.
COFFEE MUG: America is currently facing a pandemic, historic unemployment, and a confrontation with our 400 year history of systemic racism - and it seems like nobody's at the helm. So pour yourself a cup of coffee, because you've got some work to do.
T-SHIRT: This t-shirt is perfect for all occasions: protesting, donating, and telling your friends and neighbors how they should protest and/or donate. You can also sleep in it, if that's something you're still able to do!
FACEMASK: In addition to the ongoing pandemic that is systematic racism, there's also a pandemic. So mask up and stay safe out there.
PINT GLASS: It looks like each of us will have to help by Being Our Own President. Pour yourself a cold one, this might take awhile.